I knew I got ‘the shot’ when I captured this restaurant image for Pollen at Garden’s by the Bay. I knew this one put the restaurant in context, I knew it was bold and eye catching. I knew it would intrigue the viewer. The restaurant marketing department obviously agreed because it is the opening image on their website – the image that grabs the viewer’s attention and entices them to explore more.
Which is really what I try to achieve with every image I make. In my mind, every exposure has to be a winner. None of them can be boring, humdrum or just average. They have to tell my client’s story while trying to sell an idea, help people discover and excite the senses.
Another of my shots appears on their Facebook over – another example of my panoramas fitting in nicely with FB’s cover image ratio….
One of the best things about my job is meeting and working closely with people who are at the top of their game.
Working with André Chiang of Restaurant André is a bit like working with a slightly mad genius…but in a good way. His food and restaurant always fills me with whimsy, providing an escape from the real world for a few hours.
Here’s the result of me escaping reality for an afternoon, collaborating with a true artist and possibly genius….for Four Magazine.
What I love about the Burnt Ends project and the resulting website is that everything is consistent and on-brand. The food drove the brand which informs the interior. And the photography brought all these aspects together in one cohesive message.
If my mum was in Singapore, I’d definitely be treating her to lunch at Pollen!! If, like me, you can’t manage to take you mum there, may be you can just make-do with drooling over this picture? I spent the afternoon climbing around their garden, finding just the right place to place their latest dishes. Given the restaurant is a garden within a garden, it seems only natural to shoot their food this way….
And if by chance you can take her, check out the rest of my Pollen pix while you are making your booking at their website!!
Okay, I may be a little biased – they are a client after all…but do yourself a favour and try out Chef Andy’s new menu!! My eyes were watering at the beauty of each dish as they arrived one by one. And in case you are wondering – yes, I ate everything you see – except the Sea Urchin! Don’t know how that made it back to the kitchen without me testing it out! These images are lifted directly from their website’s gallery. Look closely, the first shot has frozen frois gras as a dusting! Not also, the each image somehow includes a little bit of subtle branding….I strongly believe that a food shot should include just a little bit of the restaurant’s personality – else they could just be any old picture of food from anywhere!
And while we are talking about Andy….here’s an awesome shot I took of him for his other restaurant (I don’t know how he does it!), Keong Saik Snacks. And here’s a little bit about him in this article on the Urban Journey website.
And while we’re at it….here’s a portrait of Jason Atherton, the genius behind Esquina, Pollen, Pollen Street Social, Keong Street Snacks and 22 Ships (that at least, I know of!!). This pic is used for the 22 Ships Facebook profile!
Did I mention that I love this place??!!
The team at Majestic Bay Restaurant have recently put up their wonderful and clutter-free website featuring my architecture and portrait work.
I am particularly fond of the shot (below) that captures the restaurant’s warm interior and impressive exterior in one shot – one of those moments when an idea and an opportunity meet! I was happy with their portraits too – just the right mix of chef seriousness and warmth.
My images on the Shatec website.
Found some of my images on the Shatec Singapore website as well…