It’s Okay to Ask


Commercial photography is a very collaborative process.  It’s not just one person directing everything to their own taste.  Which is why I love to get get everyone involved in my shoots.  I want to know my client’s vision.  I want to know the feelings they want to portray, what the image should say about their brand.  What they want to sell.

On a recent shoot atop the Marine Bay Sands at Ce La Vi, I started with my usual style of a fairly conservative portrait.  I love to go a bit crazy with my portraits, but I understand local tastes, and try to cater for them.

But the team at the bar had other ideas – they wanted something a little moodier, something a little edgier.  And they weren’t afraid to ask me to change direction.


This is the image we created once we all understood the mood they were after.  I think we created something special.  It’s just the right mix of being out there, but still with the right corporate tone and an air of sophistication.

So I encourage my clients to be a part of the process.  Share your thoughts, tell me about your vision – my job is to listen and adjust to your needs while at the same time contributing my insight as well.  The sign of a true collaboration is when everyone adds their own piece of expertise to the process.  And it always produces better results!

Singapore Botanic Gardens gets World Heritage Recognition

Actual News!, Work in Action

Belated congratulations to the Singapore Botanical Gardens for being recognised as a UNESCO World Heritage Site.  It’s a big deal because it is Singapore’s very first World Heritage Site.

It was a bit of an honour to be asked to contribute to the Garden’s Nomination Dossier.  Here are some of my shots featured in the successful nomination application.


Pollen’s Bold and Intriguing Cover

Architecture, Restaurants, Work in Action



I knew I got ‘the shot’ when I captured this restaurant image for Pollen at Garden’s by the Bay.   I knew this one put  the restaurant in context, I knew it was bold and eye catching.  I knew it would intrigue the viewer.   The restaurant marketing department obviously agreed because it is the opening image on their website – the image that grabs the viewer’s attention and entices them to explore more.

Which is really what I try to achieve with every image I make.  In my mind, every exposure has to be a winner.  None of them can be boring, humdrum or just average.  They have to tell my client’s story while trying to sell an idea, help people discover and excite the senses.

Another of my shots appears on their Facebook over – another example of my panoramas fitting in nicely with FB’s cover image ratio….

pollen fb

Free Publicity

Architecture, Client Publicity, Work in Action

DP Architects recently got a little bit of free publicity for a building they designed – the amazing Singapore Sports Hub.   Because the Straits Times newspaper used an image DPA supplied rather than use images from their own photojournalists, the architects got priceless publicity for free with a nice big double page spread, with their name shown prominently. There could be a hundred reasons why they went with this image, but I like to think this was because supplied image they supplied  was compelling, eye catching, and was the right image for the article.


You can see more shots I took for this project at this link here.