Commercial photography is a very collaborative process. It’s not just one person directing everything to their own taste. Which is why I love to get get everyone involved in my shoots. I want to know my client’s vision. I want to know the feelings they want to portray, what the image should say about their brand. What they want to sell.
On a recent shoot atop the Marine Bay Sands at Ce La Vi, I started with my usual style of a fairly conservative portrait. I love to go a bit crazy with my portraits, but I understand local tastes, and try to cater for them.
But the team at the bar had other ideas – they wanted something a little moodier, something a little edgier. And they weren’t afraid to ask me to change direction.
This is the image we created once we all understood the mood they were after. I think we created something special. It’s just the right mix of being out there, but still with the right corporate tone and an air of sophistication.
So I encourage my clients to be a part of the process. Share your thoughts, tell me about your vision – my job is to listen and adjust to your needs while at the same time contributing my insight as well. The sign of a true collaboration is when everyone adds their own piece of expertise to the process. And it always produces better results!